Comments on: buy coffees, get something free http://cafedave.net/cafedave/archives/2008/09/buy-coffees-get-something-free searching for good decaf, and describing what happens along the way Fri, 09 Jan 2009 03:03:22 +0000 http://wordpress.org/?v=2.5.1 By: snail http://cafedave.net/cafedave/archives/2008/09/buy-coffees-get-something-free#comment-40695 snail Wed, 17 Sep 2008 02:37:04 +0000 http://cafedave.net/cafedave/?p=5045#comment-40695 I'm not interested in loyalty schemes for coffee - the only thing that will keep me going back is good coffee. On the other hand I do have a <a href="http://www.gleebooks.com.au/" rel="nofollow">gleebooks</a> card (you have to pay an annual fee) whereby every time you buy a book, you get 10% of the cost added to the card. Every 6 months they send you a voucher valued for 10% of all your purchases. The way I buy books that usually means a free book or two. However I'd buy books at Gleebooks regardless as it's a bloody good bookshop. I’m not interested in loyalty schemes for coffee - the only thing that will keep me going back is good coffee. On the other hand I do have a gleebooks card (you have to pay an annual fee) whereby every time you buy a book, you get 10% of the cost added to the card. Every 6 months they send you a voucher valued for 10% of all your purchases. The way I buy books that usually means a free book or two. However I’d buy books at Gleebooks regardless as it’s a bloody good bookshop.

]]> By: /Karen/ http://cafedave.net/cafedave/archives/2008/09/buy-coffees-get-something-free#comment-40694 /Karen/ Tue, 16 Sep 2008 22:08:21 +0000 http://cafedave.net/cafedave/?p=5045#comment-40694 Hmm! Never thought about it (but then, as you know, I'm not a coffee drinker). Thinking about the equivalents in my world (i.e. Easyway), I don't really see the point of the loyalty/membership card if it's not going to get you much. As you say, free is a great motivator, and more free is even better. Thinking more broadly beyond beverages, one of the reasons why I LOVE my Kinokuniya card is because I get a 10% discount on purchases (excluding DVD and stationery) every time. Couple that with Kinokuniya's range and the occasional awesome event it runs (Neil Gaiman, Shaun Tan, those gorgeous art exhibitions in their windows near the escalator) makes for one very happy customer. Oh, and I forgot to mention their e-newsletter and the occasional giveaway of free movie tickets! :) Hmm! Never thought about it (but then, as you know, I’m not a coffee drinker).

Thinking about the equivalents in my world (i.e. Easyway), I don’t really see the point of the loyalty/membership card if it’s not going to get you much. As you say, free is a great motivator, and more free is even better.

Thinking more broadly beyond beverages, one of the reasons why I LOVE my Kinokuniya card is because I get a 10% discount on purchases (excluding DVD and stationery) every time. Couple that with Kinokuniya’s range and the occasional awesome event it runs (Neil Gaiman, Shaun Tan, those gorgeous art exhibitions in their windows near the escalator) makes for one very happy customer.

Oh, and I forgot to mention their e-newsletter and the occasional giveaway of free movie tickets! :)

]]> By: Markk http://cafedave.net/cafedave/archives/2008/09/buy-coffees-get-something-free#comment-40692 Markk Tue, 16 Sep 2008 21:27:59 +0000 http://cafedave.net/cafedave/?p=5045#comment-40692 In my uni student days, my then-favourite coffee shop had a loyalty card similar to Marco's - at first the 7th was free, after that the 6th, than the 5th, and so on until it was only one before the free one. This was brilliant, as I had little money back then, and would go there with friends and have 5 coffees at a time between us. I almost always got a free one! Nowadays my fave cafe has a loyalty card but I don't use it, cos to me it just feels cheap. In my uni student days, my then-favourite coffee shop had a loyalty card similar to Marco’s - at first the 7th was free, after that the 6th, than the 5th, and so on until it was only one before the free one. This was brilliant, as I had little money back then, and would go there with friends and have 5 coffees at a time between us. I almost always got a free one!

Nowadays my fave cafe has a loyalty card but I don’t use it, cos to me it just feels cheap.

]]>