This old slate article explains that you can (could?) get a short cappucino at Starbucks - a better, cheaper coffee, but it’s a secret. Why? It’s all about extracting the most money a customer is prepared to pay. If someone has no idea there’s a cheaper version available, they will spend the extra money on the next size up.
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2 Comments
I always have a short latte when I’m stuck with Starbucks - it was still available at the Kids Hospital Westmead outlet in June.
Yeah, I’m always amazed that my friends go for larger sized coffees… I tell them that coffee gets better as you get smaller, but do they listen?