book: designing for emotion

Monday

Sep172012

Monday, September 17, 2012 at 8:29PM

Aaron Walter - lead user experience designer for MailChimp - is a short book (less than 100 pages). It covers the notion of emotional design - thinking about how you can make interface and copy decisions that will help shape the emotions of website users.

Loaded with case studies and background research, it's a good read. Thanks to Paul Tagell for the recommendation.

cafedave |

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